What should a publisher pick, Native Ads or Display Ads?

Mar 25, 2023, Posted by : Colin Robertson

Native Ads and Display Ads are two popular forms of advertising used by publishers. Native Ads are ads that are integrated seamlessly into the content of the page, making them more likely to be seen and noticed by visitors. Display Ads are typically placed in a banner or box on the page, often near the top or bottom of the page. When deciding which type of ad to use, publishers should consider their audience, the content of the page, and their goals. Native Ads are ideal for publishers who want to engage a specific audience and create a more immersive experience, while Display Ads are a good choice for publishers who want to increase visibility and drive more traffic to their site. Ultimately, the best choice for a publisher will depend on their specific needs and goals.

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Why is online advertising better than print?

Mar 12, 2023, Posted by : Colin Robertson

Online advertising is a great way for businesses to reach a large number of potential customers. It is often much cheaper than print advertising, and it can be tailored to target specific audiences. Additionally, online ads can be measured and tracked easily, allowing businesses to see exactly how effective their campaigns are. Furthermore, online advertising can be used to target customers in specific geographic locations. Finally, online ads can be quickly adjusted to respond to changes in the market or customer preferences.

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