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It’s a pretty simple and straight forward question. The answer that I’m going to provide you with is probably going to surprise you in many ways. You might want to read what’s coming next. See, I am a genius.
No kidding. I was tested at an IQ of 148. That technically makes me a genius. However, the answer to the question I asked is going to surprise you. No, you don’t have to be a genius to be a successful Internet marketer. In fact, I’m not sure it even helps at all. Why do I say that?
When I first started doing this Internet marketing thing, I was a total failure. I made all of $28 in my first five months online. So obviously being a genius didn’t help me one bit. I had no clue what I was doing and it showed in my results.
See, it doesn’t matter how smart you are. Internet marketing is not a “smarts” kind of thing. It’s really very basic and by the numbers. Anybody who can read and understand simple instructions and hit a few keys on a computer can do this…successfully. The reason it’s not all that hard is because you don’t have to reinvent the wheel. You don’t have to think things to death. The basic concepts of marketing are simple. Find a hungry market, find a product that they want, and then give it to them in a way that makes them want to buy it.
And the beauty part of it is, you don’t have to think of this stuff yourself. Can’t write a sales letter? No problem. Go hire somebody who can. There are plenty of great copywriters who can write you a sales letter that will convert. Can’t write articles to get traffic? Hire somebody to do it for you. Once you learn the marketing techniques and what works to bring in traffic, there is no law that says you have to do each thing on your own. Do you think Donald Trump lays brick for every building he puts up?
Once you understand what is required to get a prospect’s attention and convert that prospect into a paying customer, the only thing left to do is execute the plan by putting all the pieces together. If that means you have to hire seven different people to put those pieces together, then do it.
You don’t have to be a genius to be a successful Internet marketer. What you have to be is motivated enough to get the job done.